Local Business School: Master your Email Marketing
Name:
Local Business School: Master your Email Marketing
Date:
October 16, 2023
Time:
2:00 PM - 3:30 PM CDT
Registration:
Sorry, public registration for this event has been closed.
Event Description:
Local Business School: Master your Email Marketing with Laura Baumhover and Shannon Hughes will explore the best practices to incorporate and optimize your email marketing.
About the Speakers:
Over the past decade, Shannon has built a rock-solid foundation in ag and construction marketing. When she joined Lessing-Flynn six years ago, she developed their media department from the ground up. Now, as the director of digital media and strategy, she grows and supports the agency’s media, digital and social efforts. Shannon and her digital and media communications team optimize clients’ investment values by converting their traditional media plans into highly targeted digital strategies across all platforms — and with outstanding measurable results. The team is also responsible for all digital offerings, social content and channel growth strategies.
About the Speakers:
Over the past decade, Shannon has built a rock-solid foundation in ag and construction marketing. When she joined Lessing-Flynn six years ago, she developed their media department from the ground up. Now, as the director of digital media and strategy, she grows and supports the agency’s media, digital and social efforts. Shannon and her digital and media communications team optimize clients’ investment values by converting their traditional media plans into highly targeted digital strategies across all platforms — and with outstanding measurable results. The team is also responsible for all digital offerings, social content and channel growth strategies.
Shannon holds marketing and advertising degrees from Iowa State University from the College of Business and the College of Liberal Arts and Sciences, respectively.
Laura is a seasoned digital strategist who has risen through the ranks since starting at Lessing-Flynn as a public relations intern in 2014. Her responsibilities include the development of integrated and multi-channel digital strategies and plans that align with client goals, objectives and budgets, objectively evaluating data to guide future recommendations. She manages relationships with client partners and vendors while serving as the in-house expert on digital projects, including email marketing, website support, text message marketing, organic and paid social media marketing and more.
Laura holds dual degrees in Public Relations and Sociology from Drake University, and has earned numerous awards and recognitions throughout her career, including PRSA Iowa Outstanding Member (2020), Google Analytics certification, Google UX Design certification, Greater Des Moines Leadership Association Community Connect Graduate (2020).
Local Business School aims to teach attendees the ropes of today’s most effective marketing strategies that they can use to grow their local business in Greater Des Moines (DSM) and throughout Iowa. From building a strong social media strategy to creating a winning website, the program brings in subject matter experts from across the region to give attendees the best tools to leverage in 2022 and beyond. Local Business School was started by Emily Steele, Des Moines-based entrepreneur.
Laura holds dual degrees in Public Relations and Sociology from Drake University, and has earned numerous awards and recognitions throughout her career, including PRSA Iowa Outstanding Member (2020), Google Analytics certification, Google UX Design certification, Greater Des Moines Leadership Association Community Connect Graduate (2020).
Local Business School aims to teach attendees the ropes of today’s most effective marketing strategies that they can use to grow their local business in Greater Des Moines (DSM) and throughout Iowa. From building a strong social media strategy to creating a winning website, the program brings in subject matter experts from across the region to give attendees the best tools to leverage in 2022 and beyond. Local Business School was started by Emily Steele, Des Moines-based entrepreneur.
