Feed Your Mind Lunch & Learn - How to Drive Local Awareness & Sales through People-Powered Marketing
Name:
Feed Your Mind Lunch & Learn - How to Drive Local Awareness & Sales through People-Powered Marketing
Date:
October 12, 2023
Time:
11:30 AM - 1:00 PM CDT
Event Description:
The FuseDSM Feed Your Mind Lunch & Learn program are 60 minute presentations, monthly, on a variety of important and timely topics that provide the tools to successfully navigate your business.
How to Drive Local Awareness & Sales through People-Powered Marketing
Are you a small business trying to drive consumers to know about you and choose you? Diversify your marketing mix by leaning on real people like your customers or your local community of content creators to experience your offer and share it on social media. 92% of consumers trust friends and family over any other form of advertising which means getting intentional about leveraging word of mouth marketing can pay off big time.
Join this presentation to learn what it means to work with hyper-local content creators and your very own customers to create buzz on social media. Emily will show you successful campaigns brands like Hy-Vee, WeWash, Lola's Fine Hot Sauce, and more have created at Hummingbirds to create the local behavior they desire. You'll leave with endless ideas on how to ramp up user-generated content, find people excited to hype you to their own network, and what it means to create meaningful brand partnerships with real people.
Emily Steele, CEO & Cofounder of Hummingbirds
Emily Steele is the cofounder & CEO of Hummingbirds, a venture-backed platform that helps place-based brands drive awareness and sales by working with hyper-local content creators.
Over the last decade, Emily has built multiple place-based brands like FemCity Des Moines, POP UP YOGA DSM, Flourish pitch competition, and Love Local, all in an effort to create meaningful impact in the city she loves. She is an expert at bringing together her love of community building, digital marketing, and economic development to create significant impact in local communities.
Are you a small business trying to drive consumers to know about you and choose you? Diversify your marketing mix by leaning on real people like your customers or your local community of content creators to experience your offer and share it on social media. 92% of consumers trust friends and family over any other form of advertising which means getting intentional about leveraging word of mouth marketing can pay off big time.
Join this presentation to learn what it means to work with hyper-local content creators and your very own customers to create buzz on social media. Emily will show you successful campaigns brands like Hy-Vee, WeWash, Lola's Fine Hot Sauce, and more have created at Hummingbirds to create the local behavior they desire. You'll leave with endless ideas on how to ramp up user-generated content, find people excited to hype you to their own network, and what it means to create meaningful brand partnerships with real people.
Emily Steele, CEO & Cofounder of Hummingbirds
Emily Steele is the cofounder & CEO of Hummingbirds, a venture-backed platform that helps place-based brands drive awareness and sales by working with hyper-local content creators.
Over the last decade, Emily has built multiple place-based brands like FemCity Des Moines, POP UP YOGA DSM, Flourish pitch competition, and Love Local, all in an effort to create meaningful impact in the city she loves. She is an expert at bringing together her love of community building, digital marketing, and economic development to create significant impact in local communities.
